Álex de la Iglesia

Coslada, near Madrid, Spain, October 2015. Hundreds of extras are trapped in a huge stage where they pretend with hysterical joy that they are celebrating a party that will be broadcast on television on New Year's Eve. But more than a week later, the clash between several staff members threatens to prolong indefinitely such a maddening nightmare.

Roberto is an unemployed publicist who achieved success when he thought of a famous slogan: "Coca-Cola, the spark of life." Now he is a desperate man, trying to remember the happy days, back to the hotel where he spent the honeymoon with his wife. However, instead of the hotel, he finds a museum built around the Roman theater in the ...