Joan Sims

The Meldrews go on holiday to Portugal with Mrs Warboys, who is hoping for romance with her penpal Alfonso. Photographer Martin Trout follows them there, believing they have a roll of film that belongs to him.

Local councillor Sidney Fiddler persuades the Mayor to help improve the image of their rundown seaside town by holding a beauty contest. But formidable Councillor Prodworthy, head of the local women's liberation movement, has other ideas. It's open warfare as the women's lib attempt to sabotage the contest.